Rumipos.com, Jakarta, Rabu, 21/10/2026 — AHM integrates digital booking and AHASS network to create an omnichannel service experience for Honda motorcycle owners.
Omnichannel strategy reshapes Honda service
PT Astra Honda Motor (AHM) has launched a digital booking platform that links online channels with the official AHASS network.
The initiative responds to growing consumer preference for digital information and service requests.
Customers can access the platform, a contact center, live chat, and social media for two‑way communication.
Despite the digital push, physical AHASS stations remain essential for hands‑on care and repairs.
Services such as Pit Express, AHASS Servis Kunjung, Honda CARE, and Pos AHASS TEFA provide flexible options.
Integration lets riders research online before visiting a workshop, creating a seamless experience.
AHM follows a 4C approach focusing on Customer Solution, Cost, Communication, and Convenience.
Cost efficiency includes fuel‑saving technology, competitive maintenance fees, clear warranty terms, and transparent pricing.
Physical network stays vital
The AHASS network continues to serve as a primary service point for vehicle maintenance.
Support services expand access to care based on individual customer needs.
Digital channels complement the physical stations, allowing pre‑service research and scheduling.
Building workforce capability
Technical training, skill contests, and vocational programs upgrade employee expertise.
Partnerships with SMK through TEFA and the Honda Motorcycle Technician curriculum develop industry‑ready skills.
Youth initiatives include short‑movie contests, entrepreneurship programs, and student awards.
Antok Yuniarso says the approach ensures service standards stay relevant to dynamic consumer behavior.
“Pendekatan secara menyeluruh memastikan standar pelayanan di seluruh jaringan resmi Honda tetap relevan dengan pola perilaku konsumen yang dinamis,” kata Antok Yuniarso, GM Honda Customer Care Center PT Astra Honda Motor, Rabu, 21/10/2026.
Continuous innovation guides program development as consumer expectations evolve.
“Kami akan terus berinovasi untuk dapat memenuhi kebutuhan dan ekspektasi konsumen. Secara berkala kami pun melakukan monitoring terhadap perubahan ekspektasi konsumen, sehingga program-program yang kami lakukan dapat selaras dengan kebutuhan mereka,” kata Antok Yuniarso, GM Honda Customer Care Center PT Astra Honda Motor, Rabu, 21/10/2026.
Evaluation uses network performance data, customer feedback, and external assessments.
The combined focus on technology, AHASS network, and skilled personnel aims for a practical, connected, and consistent service across all channels.
